April 20, 2011
Today, I read this interesting article from Elana Birnbaum on ecommercepartners.net
“If your business is only converting 1 or 2% of its online shoppers, you are not alone. On average, 98% of people who visit a website will not make a purchase. However, the more shocking statistic involves people who initiate the checkout process – two out of 3 online shoppers will put an item into the cart but exit the website before completing the purchase. This is known as shopping cart abandonment. Luckily, there are ways to optimize the checkout process to reduce abandonment and significantly increase conversion.”
In Online Shopping sites, they browse, scroll down to update new products or new trends, live the cart and then exit the site: “Shopping cart abandonment”. From my knowledge, it’s 40% but Elena says it’s about 2/3!
The checkout & payment process is still a big problem!
I think, this is the right moment to show SociallyPay.
SociallyPay is a social “one button click” payment system.
SociallyPay is a single button with single price (buy or subscribe). With a click (Social Network login) users can pay via their connected PayPal account. SociallyPay users need no more payment provider windows & websites or have to type sensitive data to make a payment.
For merchants SociallyPay are more attractive than other payment systems. Selling of products WebWide as well, even it’s away from the own shop system. Or getting the connection between products and social media profiles and track individual sentiments. Merchants can attract new customers with this simple user-friendly service and of course, lessen the number of shopping cart abandonment.
Reference:
http://www.ecommercepartners.net/blog/minimize-shopping-cart-abandonment.html
Related Articles
- What Are You Doing With Abandoned Shopping Carts? (smallbusinessmavericks.com)
“Other situations include unsuitable payment options, expensive delivery fees, or self doubt. Trust can also be an issue – not so much trust in your business, but a lack of trust when it comes to revealing credit card information.“
Your site is very informative. I wait for the posts about new topics.
Thank you. Yes. We will write more. But first we focus to the Alpha-Version of SociallyPay (June / July).